Eastward Media is a digital marketing and ad-tech agency specialized in reaching Chinese audiences, worldwide. Offices in Vancouver and Toronto. We are the trusted team for wechat account creation, verification & weibo marketing. Brands targeting Chinese customers use our services for an unmatched edge. There is an estimated total of over 9.5 million Chinese consumers in North America, contributing significant spending power to the consumer market in the US and Canada. In this gigantic overseas market, the Chinese demographic is not a single homogenous group. Rather, it can be segmented by dimensions like acculturation, generational status, dialect and cultural heritage. Chinese Newcomers to North America can be perceived as ‘transplanted consumers’ from the China market, they still heavily retain their media usage habits even when they live in the new country.